Good on you, cobbers!
Step forward again Australia for having the courage to look Big Tech squarely in the eye and – instead of a display of hand wringing – take some action.
Having imposed age restrictions on young people's access to social media, the Australian government is now planning an attempt to give internet users some control over the harvesting of data from unwitting users.
There are also plans to restrict BAAig Tech's devious use of algorithms to hook users into a commercially driven stream of information.
It's not only young people who have fallen victim to these unscrupulous practices, data has been being harvested and sold on for all users, resulting in enormous profits to the owners and the most serious effects on those branches of the media that depend on advertising revenue.
Will our government follow suit? Until now they have shown themselves extremely reluctant to do anything that might displease their digital masters.
Eutope has shown itself a little braver, but a much tougher stance is called for.
Governments have it in their powers to impose financial sanctions of the most powerful sort on these mega rich companies - but will they dare incur the wrath of the petulant White House and actually do it?
The problem goes basck to the very early days of the internet. Big Tech succeeded early on in persuading us that they were somehow not responsible for the content they put out on their platforms.
They were not publishers in the conventional sense even though they have gained enormously from the activity.
Time to call their bluff and follow the courageous lead taken by Australia.